1. Destination centres (in contrast to the notion of passing trade, here a specific store is the target location), are magnets for visitors – also from abroad – with a range of changing attractions such as pop-up stores, concerts or exhibitions. But it doesn’t stop there: you are just as likely to find roller coasters and artificial ski slopes there.
2. Anyone looking for a quieter and more personal experience will head for a value centre: smaller centres with a core value at the heart of everything they do. Examples include vegan lifestyle and upcycling. Talks, events and the products on sale all contribute to the authenticity of these locations, which are designed to bring together like-minded people.
3. Retaildential spaces, a portmanteau of the words retail and residential, applies to centres that are designed for people to actually live in. Unlike value centres, they are not devoted to a specific theme, but built around a specific demographic group instead. The concept is already up and running in Japan at the AEON Mall, which focuses on older members of society. All of the offers and services are tailored to them: elderly care, pharmacies and a health centre are fully integrated into the centre.
4. At innovation centres it is training and research that play a key role. Closely focused on data analysis, they also offer it as a service in its own right. Anyone with an interest in the subject or hungry for more information can test the latest products and technology and provide direct feedback to the companies behind them.
Although it still looks like it will be a while before we start spending our daily lives at the shopping centres of the future, the metamorphosis is already in full swing. And for people who are ready to embrace the change, the future is looking better than ever.