ON-OFF: The feeling that the world is turning faster and faster is a typical sign that things are getting away from you.
But rather than panicking, you should just let the youngsters take care of it. And it’s not just that new apps are taking the world by storm virtually every week, the way that people interact with them is changing, too. Faster, simpler and more intuitive. Sounds great, but that’s the death knell for older people. And that definition extends to the over-30s. Hate to break it to you like that. So what does the average Gen Z shopping experience look like? Google first, then buy? Yes, but not, as so often asserted, only online. While it is true that young people find out about the latest brands, outfits and food trends on the internet, they actually head to bricks and mortar stores to do their shopping. But not without getting real-time feedback from friends and followers. Going from shop to shop: try something on, share it with the world, pick up a couple of finds and leave a trail of hashtags in your wake. Should I get the cropped sweatshirt or stick with the hoodie after all?
The idea that the community is quicker to provide feedback than any husband has long since struck home, elevating us all to the status of role models for an entire generation. In addition to being the most culturally and ethnically diverse generation, one for whom national and language barriers blur into nothingness, its members do not necessarily come from nuclear family backgrounds with hard and fast gender assignations. Members of Gen Z have the world – and any type of relationship they wish to pursue – at their feet. They meet up and get to know each other. On their screens at least.