What is glocalisation?
The world and our view of it have changed radically over the past few decades. Wherever we are, the internet gives us up-to-the-minute information on the latest events around the world, and allows us to choose from an extensive range of products in the globalised market. Including products from other parts of the world in our day-to-day diet is now a matter of course. But that does not stop us from being passionate supporters of our local sports club or buying bread from the baker around the corner.