You touched on it earlier, but what is the consumer’s role in all of these different current and future scenarios?
CORDULA CERHA: I can’t think of a single development right now that can’t ultimately be traced back to the customer. But I need to be a little bit careful here, since customers do not think long-term. You can see that with local grocers. The protests only come once the last local store shuts. And then it will be difficult, if not impossible to reinstate that structure. But if customers had kept on shopping there, then they would have survived. Sometimes customers exhibit highly ambivalent and opportunistic behaviours, like wanting structures to be in place that they do not actually ever use. On the other hand, retailers need to listen to consumers and learn to tune into their needs. As a retailer, you need to have a certain feel for what it is that consumers need. A healthy dose of common sense goes a long way in retail when it comes to finding out what the advantages of a specific development are for consumers. After all, they decide with their wallets whether something will make the breakthrough or not.