Podcasts: the next Facebook or Instagram?
How come it feels like everyone has their own podcast these days? Podcasts are part of the revolutionary mindset of our times, and, like blogging, social media and the internet, they are helping to democratise communication. Podcasts are part of the development of social media as we move towards a more thoughtful approach to the information at our fingertips. Considering the sheer volume of content that we are exposed to on social media each day, it is certainly relaxing to focus on a single topic for a change. Most people are familiar with the lack of gratification associated with mindlessly scrolling through kilometres of Instagram feeds. So, do podcasts have what it takes to give us what Facebook and all the rest of them can’t? More than anything else, it looks like podcasts’ versatility will continue to fuel their popularity. Fewer ads than the radio, and the freedom to pick out the content that interests you, whenever it suits you: there really is a podcast for every occasion and preference. The podcast format easily fits around our hectic daily schedules. The most popular topics are news, music, science and technology.