What is Pinterest?
Coins, stamps or just inspirational images. Collecting is hard-wired in the human psyche, and it’s no different in the virtual world and on social media platforms. Pinterest now has more than 55 billion pins to its credit, which are usually images pinned to multiple pin boards and shared with other users – from favourite recipes to fashion ideas and furniture. But unlike Instagram or Facebook, Pinterest is not about self-promotion. Instead, people use it as a source of inspiration and a place to find ideas. These pins are basically bookmarks that link to the website which the content comes from. Another click and users are taken there directly.
Selecting the ‘pin it’ feature adds the content to the user’s own pin board so that they can find and access it again more easily. Interestingly, around 80% of traffic is accounted for by mobile devices.