Inhalt

jö.live (AT)
Austria

Live

Listener Hotline

Facts

Broadcast start

2nd May 2019

Stores

In Austria at BILLA, MERKUR, PENNY and BIPA and with DAB+ starting with 28th of May 2019

Portfolio Direction

Christian Döring

c.doering@radiomax.at

Katharina Horn

k.horn@radiomax.at

Florian Haas

f.haas@radiomax.at

Daniela Auer

d.auer@radiomax.at

Marlies Mayer

m.mayer@radiomax.at

Music

Positive, modern, pleasant in the background and perfect for singing along to with all your favourite music and the latest hits: from Adele to Robbie Williams and Michael Bublé to Whitney Houston. Anything goes – as long as it creates a good vibe and triggers positive memories. A new music mix for Austria. For living life to the full.

Follow us - Facebook / Instagram

Programme content

Live presenters and interesting features that are entertaining, exciting and inspirational while always offering some kind of benefit – whether it’s food and enjoyment that are in the focus, or health and beauty, family life, careers or relationships.

We also broadcast good news stories and weather reports – and the jö.live morning crew get the day off to an upbeat start with their own morning shows at Billa, Merkur, Penny and Bipa. A special mix of sounds that makes jö.live unique.

Follow us - Facebook / Instagram

Claudia Warschilka

Moderation / Editorial

Christian Döring

Head of Program

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

RADIO BILLA
Czech Republic

Live

Facts

Broadcast start

February 2018

Stores

more than 200

Portfolio Direction

Jana Bujňačková

j.bujnackova@radiomax.at

Programme employee

moderators & editors

Music

RADIO BILLA´s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, RADIO BILLA Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, hourly news and weather forecasts, radio spots, Acoustic RADIO BILLA sound

Chief Editor RADIO BILLA (CZ)

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

RADIO PENNY Live
Czech Republic

Live

Listener Hotline

Facts

Broadcast start

18.02.2016

Stores

about 360

Portfolio Direction

Jana Bujňačková

j.bujnackova@radiomax.at

Programme employee

moderatoren & editors

Music

PENNYLive’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, RADIO PENNY LIVE Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic RADIO PENNY LIVE sound

Moderation / Editorial / News

Josef Kolar

Deputy Chief Editor RADIO PENNY live (CZ)

Chief Editor RADIO PENNY Live (CZ)

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

Matěj Motyčka

Moderation / Editorial / News

Internship

Moderation / Editorial / News

PENNY FM
Italien

Live

Listener Hotline

Facts

Broadcast start

January 2011

Stores

about 350

Portfolio Direction

Giovanni Martines

g.martines@radiomax.at

Programme employee

moderators & editors

Music

Penny FM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, The PENNY FM Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic PENNY FM sound

Moderation / Editorial

Roberta Ajello

Moderation / Editorial

Giovanni Martines

Chief Editor PENNY FM (IT)

Giuseppe Cogliandro

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Amato Marta

Moderation / Editorial

PENNY FM
Rumänien

Live

Facts

Broadcast start

January 2017

Stores

about 200

Programme employee

moderators & editors

Music

Penny FM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, Noi inter noi: Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic PENNY FM sound

Chief Editor PENNY FM (RO)

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

PENNYlive
Germany

Live

Facts

Broadcast start

30.03.2015

Stores

about 2200

Portfolio Direction

Dominique Meinl-Platz

d.platz@radiomax.at

Programme employee

moderators & editors

Music

PENNYLive’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, The PENNY Live Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips: Delightfully through the afternoon, Hourly news and weather forecasts, Radio spots, Acoustic PENNYlive sound

Ronny Schwarz

Moderation / Editorial / News

Moderation / Editorial / News

Gernot Danowski

Moderation / Editorial / News

Anna-Luise Braune

Deputy Chief Editor PENNYlive (D)

Stefan Teuber

Moderation / Editorial / News

Laura Gassner

Moderation / Editorial / News

Moderation / Editorial / News

Dominique Platz

Chief Editor PENNYlive (D)

Moderation / Editorial / News

RADIO REWE
Germany

Pre-recorded

Facts

Broadcast start

19.01.2015

Stores

about 3300

Portfolio Direction

Markus Bernard

m.bernard@radiomax.at

Programme employee

moderators & editors

Music

Radio Rewe’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Pre-recorded ratio content and offers for current pro­ducts (regional/national), Pre-recorded ratio content on special sales, Hourly news, Image contents on topics regarding sustainability, Promos for current offers and sales, Three different music programmes: “Soft Pop”, “Hits” and “Premium”, Acoustic REWE sound (jingles/drops), Radio spots

Markus Bernard

Chief Editor RADIO REWE (D)

Judith Lindebaum

Moderation / Editorial

Gabriele Stomprowski

Moderation / Editorial

Moderation / Editorial

RADIO LAGERHAUS
Austria

Pre-recorded

Facts

Broadcast start

1.1.2016

Stores

about 100

Programme employee

1 editor

Music

Radio Lagerhaus’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Pre-recorded ratio content and offers for current products and events, Promos for current offers, sales, Hourly announcements of current time, Radio spots, Acoustic Lagerhaus sound (jingles, drops)

Chief Editor RADIO LAGERHAUS (AT)

CITY23
Austria

Music & Commercials

Facts

Broadcast start

March 2019

Music

If Vienna had its own soundtrack it would definitely be the playlist from CITY23, RADIO MAX’s new digital programme. Urban, young and at least one song ahead of its time. With sounds for everyone looking for an alternative to the Austrian top 40.

Listen - city23.at
Follow - Facebook / Instagram

Programme content

A refreshing mix of catchy tunes destined to become the capital’s soundtrack: modern, exciting but relaxed at the same time. Bang on trend but with its own distinctive character. Hip beats, cool riffs and feelgood songs: the sound of CITY23. Simply stream the new program via city23.at, a radio app or music player or use a DAB+ receiver.

Listen - city23.at
Follow - Facebook / Instagram

Claudia Schlifni

Head of Music

RADIO ADEG
Austria

Music & Commercials

Facts

Broadcast start

January 2014

Stores

about 300

Contact

l.papst@radiomax.at

Music

Radio ADEG’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Early broadcast: Music wishes for employees, Hourly announcements of current time, Promos for current offers, sales, Radio spots, Acoustic Radio ADEG sound (jingle, drops)

BILLA SLOVAKIA
Slowakei

Music & Commercials

Facts

Broadcast start

January 2001

Stores

more than 120

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA BULGARIA
Bulgarien

Music & Commercials

Facts

Broadcast start

January 2001

Stores

more than 80

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA UKRAINE
Ukraine

Music & Commercials

Facts

Broadcast start

January 2001

Stores

about 30

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA RUSSIA
Russland

Music & Commercials

Facts

Broadcast start

January 2014

Stores

about 90

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

national and regional radio spots

BILLA CORSO
Austria

Music Only

Facts

Broadcast start

November 2011

Stores

5

Contact

l.papst@radiomax.at

Music

Radio Billa Corso’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

RAUCH JUICE BAR
Austria

Music Only

Facts

Broadcast start

February 2013

Stores

3

Contact

l.papst@radiomax.at

Music

Rauch Juice Bar’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

RADIO BIPA
Kroatien

Music & Commercials

Facts

Broadcast start

January 2012

Stores

about 60

Contact

l.papst@radiomax.at

Music

Radio Bipa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

MERKUR HOHER MARKT
Austria

Music Only

Facts

Broadcast start

October 2012

Stores

1

Contact

l.papst@radiomax.at

Music

Radio Merkur Hoher Markt’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

ANKER
Austria

Music & Commercials

Facts

Broadcast start

November 2012

Stores

about 10

Contact

l.papst@radiomax.at

Music

Radio Anker’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Anker’s in-house promotions

McARTHUR GLEN DESIGNER OUTLET SALZBURG
Austria

Music & Commercials

Facts

Broadcast start

December 2013

Stores

1 location (approx. 100 stores)

Contact

l.papst@radiomax.at

Music

Mc Arthur Glen Designer Outlet Salzburg’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Centre info in German/English, Promos for current offers, Acoustic MAG sound

RADIO AGM
Austria

Music & Commercials

Facts

Broadcast start

20 October 2014

Stores

13

Contact

l.papst@radiomax.at

Music

Radio AGM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio AGM jingles, Market references

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Editorial

The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

Editorial

Talking ’bout a Generation

Editorial

“Tell me a joke, Alexa!”

Amazon Echo and Dash - a testimonial

Editorial

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