Getting the low-down
Authentic and everyday foodies alike are looking to experience food on a more elemental level. They buy fruit, vegetables, meat and baked goods from local markets, growers or specialist stores as much as possible: they go to the butchers for meat and sausages, the baker provides their bread and rolls, and wine comes direct from the winemaker. They want to get closer to the produce, hold it in their hands, smell it, taste it, experience the atmosphere in the place it is produced, get to know the manufacturer, talk about processing and discuss the best way to prepare it.
More and more producers and innovative retailers are giving consumers the opportunity to build up a better picture of the work they do, and let them play a part in the manufacturing process. They bring themselves and their activities to life for consumers to present their products in the best possible light. And to help people regain a deeper overall understanding of the food they eat.