The much-vaunted sharing economy, which is reaching all parts of the society we live in, fits in with this sense of circularity too. By sharing services and products, their useful lives can be increased. The concept of collective consumption, which Generation Y in particular are the standard bearers for, with things like carsharing and second-hand stores, shows us all the way forward. Many of the products that we use in our everyday lives have much too short a useful life, with consumers more than happy to replace them with newer models. Smartphones and cars are a case in point. The latter have a useful life that averages just eight years, and in many cases they are scrapped before their time. On average, five-seater cars are only used by one-and-a-half people. This is where companies like Uber come into the equation, partially solving this issue with their ride sharing and driver services.
So you can see that integrating the circular economy into our everyday lives is relatively easy, without us even realising that we are doing our bit.