Inhalt
Michel-Édouard Leclerc interviewed by radiomax

French Revolution

04. July 2016, Video

How the French retail chain Leclerc wants to reinvent itself.

Thema:

Leclerc
Video

Founded in 1949, the French retail chain Leclerc doesn’t want to rest on its laurels – the current president, Michel-Édouard Leclerc, son of the founder, is thinking far ahead. He is currently involved in the future of retail, which needs varying concepts for its varying target groups, as he puts it. In addition, supermarkets need to become a market of enjoyment, completely networked and with flexible presentations for products.
To see in the video:
Michel-Édouard Leclerc, President of Leclerc
Video production: RADIO MAX – Martin Jeschke, Head of Max Event
(complete package: concept, interviews, filming of mood images, post production)

Similar Articles

Food is the new pop

Three major hits will shape the year: hyperlocal, smart food and the objectification of food.

Editorial

Here’s looking at you, kid

A look says more than a thousand words. No wonder, then, that everyone wants to try out emotional decoding.

Editorial

An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

Editorial

CITY23 -

The new soundtrack for Vienna

Urban, young and at least one song ahead of its time.

Editorial

On 25 May 2018, the EU General Data Protection Regulation entered into force. Information about the handling of Radio Max GmbH with personal data such as cookies can be found in the privacy policy. By using the website, you agree to the use of cookies.
I AGREE