“Faster, cheaper, more” was yesterday – we are becoming more and more conscious of the idea of food quality. And at the same time this is raising our expectations of the food we eat every day. Every meal needs to taste just like grandma’s Sunday roast. We don’t want to consume food anymore, we want it to be an experience. This is one reason why photos with the hashtag “food” (about 250 million posts) are shared more often on Instagram than “#travel”, which at the time of writing was “only” posted 236 million times. Nowadays, many food manufacturers have show kitchens where we can watch the production process, and there are a huge selection of cookery courses on offer.