“Never Stop Playing”
The footage of the Magnum campaign has been available for everyone to see at Magnum Pleasure Stores worldwide, on Instagram and all of the other social media channels out there. Produced in glorious technicolour by the fashion photographers Mert Alas and Marcus Pigott, it is what the Unilever ice cream brand is calling its most playful campaign to date – the #NeverStopPlaying hashtag says it all, really.