The Italian fashion house’s revenues have more than doubled over the past five years, reaching a record high of EUR 8.3 billion in 2018. At the same time, operating profit has skyrocketed and is now up threefold on 2015. Growth rates like this are rarer than hen’s teeth in the rest of the fashion market. They call for manpower and creative thinking. As delivered by Alessandro Michele. Since his appointment as creative director in January 2015 it’s not the twofold increase in revenue that has made people sit up and take notice: under his stewardship, Gucci has become fashionable and relevant again.