Breakfast-Hype
birth of the morning culinary scene: with a wide choice of culinary options.
Editorial
“We create the most successful acoustic and audio-visual shopping experiences at the POS. Analogue & digital”.
BIG CITY LIFE: for people who want to know what’s going on
the soundtrack to urban life
Editorial
Back to the human age
Human retail as the antithesis of increasing digitalisation
Editorial
Food is the new pop
Three major hits will shape the year: hyperlocal, smart food and the objectification of food.
Editorial
Have you heard of blockchains?
Blockchains have the potential to trigger a similar revolution to that of the internet at the start of the 90s.
Editorial
Happy new year!
Our retail outlook.
Editorial
POS messages are digitally, visually and strategically designed for fast times.
As natural as it gets
This trend is set to have a significant impact on the food industry for some time to come: deprocessing.
Editorial
After multi-channel and cross-channel, now it’s time for omnichannel
Nowadays, selling products on different channels, not just via a single one, is commonplace.
Editorial
Have it your way
Mass customisation: tailored mass production – the be all and end all?
Editorial
Globalisation + localisation = glocalisation
Editorial
Honestly now
A brave new world: in the future only those prepared to speak the truth will be successful. Really?
Editorial
Our services:
A question of staging
It’s not an event without RADIO MAX
RADIO MAX as your official Wiesen-Fest radio station
Editorial
Sensory Branding
Or why we really end up selecting that particular product.
Editorial
„Retail-tainment“
When shopping becomes an experience
Editorial
Instagram. Facebook. YouTube. WhatsApp.
Where are your customers?
Editorial
Retail robots
A vision of automated retail
Editorial
Can you speak the language of digitalisation?
We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.
Editorial
Here’s looking at you, kid
A look says more than a thousand words. No wonder, then, that everyone wants to try out emotional decoding.
Editorial
“Tell me a joke, Alexa!”
Amazon Echo and Dash - a testimonial
Editorial
Ciao, ahoj and salut from Vienna!
RADIO MAX creates the perfect atmosphere at PENNY’s foreign branches
Video
The NEW Supermarket
Introducing: How packaging-free supermarkets can make the world better and us happier.
Editorial
A promising format for success
Instagram is no longer just one amongst many marketing tools.
Editorial
Not really true
Virtual and augmented reality make almost anything possible. And shopping more exciting again.
Editorial
Nowadays, it’s all about making fast deliveries
Editorial
Yes, we are open
...and have been for 100 years!
Editorial
Hurray, it`s Black Friday
Why Black Friday, Cyber Monday and other sales make the tills ring!
Editorial
Stone Age Man at the Supermarket
What research in evolutionary psychology can offer modern marketing
Editorial
“Hillary Clinton and I have both had better things to do than take selfies together.”
Editorial
An excuse for pointless purchases
Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there
Editorial
The future of shopping
BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.
Editorial
Oh, snap!
Why it makes sense for companies to be seen on Snapchat
Editorial
digital communication at the POS
RADIO MAX CEO Norbert Gavran about digital storytelling.
Editorial
For affective messages
Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.
Editorial
Effective directions
Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.
Editorial
Experience. Emotion. Success.
RADIOMAX looks at the world differently. Come share our view. Now.
Editorial
One for all
The Bellbox is a unit developed by RADIO MAX for use at the POS
Editorial
It’s a gift!
Win customers with free samples.
Editorial
An event every day
Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.
Editorial
Well-conceived is halfway sold
Two ways to rethink retail.
Editorial
Mega, Hyper, Mini.
From shopping complex to mini-market. An inventory in all sizes.
Editorial
Positive influence
Influencer marketing as a cure for retail.
Editorial
A Thing of Possibility
From the Queue to the Internet of Things.
Editorial
Please don’t take it too personally
Personalisation in retail and the good, the bad, and the failed.
Editorial
French Revolution
How the French retail chain Leclerc wants to reinvent itself.
Video
“I have no fear of intimacy. With nothing and no one.“
Author Christian Mikunda on special stores.
Editorial
“It’s about design where one least expects it.“
The New York designer JP Williams on packaging.
Editorial
“Give people an olfactory home!“
One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.
Editorial
Stores of the future
Why we will soon also be purchasing digitally at the POS.
Video
Latest delivery time
Subscription models save time - and in the best cases, money too.
Editorial
Brand-rich
Brand staging attracts attention. And emotions.
Editorial
Magical brands
Eight factors make your brand irresistible.
Editorial
Good business
From POS to POC: how to make customer loyalty work.
Editorial
Done right
Guided experiences help customers find their way.
Editorial
A good nose
Here’s how scent marketing works.
Editorial
A question of price
Here’s why everyone uses price discrimination.
Editorial
Sounds authentic
Musicians as brand messengers.
Editorial
