Inhalt

Hungry for something new?

The new podcast from PENNYlive

Editorial

POS messages are digitally, visually and strategically designed for fast times.

Audio

Rádió PENNY FM on air!

Now we got some hot stuff for your ears - in Hungarian.

Editorial

Always well informed

5 years Radio Lagerhaus

Editorial

NFT – non-fungible tokens

What will ownership look like in future?

Editorial

Brave new working world

Why a contemporary corporate culture is so important

Editorial

Our services:
A question of staging

Innovations at companies

A glimpse of the future?

Editorial

Future Food

A paradigm shift

Editorial

Trends in 2021

What’s on its way, what’s here to stay?

Editorial

Sustainability is a sign of good breeding

And it is not always easy to determine whether you are really supporting the idea that’s being talked up.

Editorial

The power of the invisible

How scents cast a spell over us

Editorial

“We create the most suc­cess­ful acoustic and audio-visual shop­ping expe­riences at the POS. Analogue & digital”.

Welcome to the label jungle

Greenwashing or a trusty source of advice to help consumers?

Editorial

Are digitalised stores the future?

Online retail, of all things, might just be the very thing to prevent many bricks-and-mortar stores from going to the wall.

Editorial

Hello! Nice to e-meet you. How can I help you?

Human or machine? And who would you rather talk to anyway?

Editorial

Bad old plastic

In the name of sustainability

Editorial

What will the world of work look like in future?

Can we turn back the clock, and do we even want to? A glimpse of the future.

Editorial

Female Retail

Looking at retail through women’s eyes

Editorial

Footwear El Dorado

Appreciation of people and natural forms is precisely what sets legero united apart from the rest

Editorial

TikTok

how an app is influencing the music industry

Editorial

20,000 listeners for jö.live

The first Radiotest results after one year on DAB+

Editorial

The future of food

You are what you eat

Editorial

Pinterest

How to harness the power of this ‘visual search engine’ for your business.

Editorial

Where your personal wellbeing takes centre stage!

A podcast that address a wide range of of health questions produced by RADIO MAX

Audio

CITY23 -

The new soundtrack for Vienna

Urban, young and at least one song ahead of its time.

Editorial

Song: Everyday Hero

RADIO MAX has been busy composing, singing and producing a special song of praise!

Video

Back to reality?

How working from home will continue to be part of our lives over the next few months.

Editorial

(Un)limited?

INTERVIEW: About the knock-on effects of all that working from home and e-learning on the internet.

Editorial

Working from home

Workplace of the future or short-lived corona phenomenon?

Editorial

The role of retail in the circular economy

Salvation on the horizon?

Editorial

Podcast hype

Flash in the pan or media-landscape revolution?

Editorial

Too much of a good thing

Ideas for a responsible approach to foodstuffs

Editorial

Four-day week

Working less: Generation Y syndrome or viable strategy?

Editorial

I am Beethoven

This year "The Unfinished Symphony" will be finished with artificial intelligence.

Editorial

Time to streamline your life?

When less is more.

Editorial

Take a deep breath

...and let all thoughts settle. Also companies are turning to mindfulness techniques.

Editorial

Let there be light!

How light influences (consumer) behaviour

Editorial

Baby come back

The fashionlabel Gucci presents the new financial highs.

Editorial

Algorithmisation

When data dictate your life.

Editorial

Bad Influence?

When used in the right way, influencers are far better than their reputation!

Editorial

Is cash still king?

The digital means of payment: We decided to do some digging.

Editorial

New jö.live sound design concept!

Video: experts at work!

Video

“Aha, so bricks-and-mortar retail isn’t quite dead after all”

We talk about the new big picture of retail.

Audio

Old, but still good

A number of major companies also recycle.

Editorial

jö.live - My day. My music.

The new radio station for Austria!

Editorial

Listen up...

In the future. Radio stations will continue to make people sit up and listen.

Editorial

Viva la Retailution!

brave new shopping world

Editorial

Full steam ahead into the new year!

Jetzt wird die Konkurrenz abgehängt

Editorial

What a load of rubbish

How sustainable packaging can work for online retail.

Editorial

Sitting Pretty

Make-up and skin care are booming like never before.

Editorial

Not written in the stars

How to spot a fake review a – a quick guide.

Editorial

Healthy Hedonism

the end of culinary asceticism

Editorial

La Nouvelle Cantine

the future of the staff canteen

Editorial

The demise of the side dish

Slowly but surely, humble vegetables are increasingly claiming pride of place on our menus.

Editorial

Like a phoenix from the ashes: the shopping centre of the future

Editorial

Ciao, ahoj and salut from Vienna!

RADIO MAX creates the perfect atmosphere at PENNY’s foreign branches

Video

Talking ’bout a Generation

Editorial

Michael Tippl auf dem Kopf gestellt

Experience. Emotion. Success.

RADIOMAX looks at the world differently. Come share our view. Now.

Editorial

Meet the Food

closing the gap between producer, product and consumer

Editorial

Breakfast-Hype

birth of the morning culinary scene

Editorial

Back to the human age

Human retail as the antithesis of increasing digitalisation

Editorial

Food is the new pop

Three major hits will shape the year: hyperlocal, smart food and the objectification of food.

Editorial

Have you heard of blockchains?

Blockchains have the potential to trigger a similar revolution to that of the internet at the start of the 90s.

Editorial

Happy new year!

Our retail outlook.

Editorial

As natural as it gets

This trend is set to have a significant impact on the food industry for some time to come: deprocessing.

Editorial

After multi-channel and cross-channel, now it’s time for omnichannel

Nowadays, selling products on different channels, not just via a single one, is commonplace.

Editorial

Have it your way

Mass customisation: tailored mass production – the be all and end all?

Editorial

Globalisation + localisation = glocalisation

Editorial

Honestly now

A brave new world: in the future only those prepared to speak the truth will be successful. Really?

Editorial

RADIO MAX Wiesn

It’s not an event without RADIO MAX

RADIO MAX as your official Wiesen-Fest radio station

Editorial

Sensory Branding

Or why we really end up selecting that particular product.

Editorial

„Retail-tainment“

When shopping becomes an experience

Editorial

Instagram. Facebook. YouTube. WhatsApp.

Where are your customers?

Editorial

Retail robots

A vision of automated retail

Editorial

Can you speak the language of digitalisation?

We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.

Editorial

Here’s looking at you, kid

A look says more than a thousand words. No wonder, then, that everyone wants to try out emotional decoding.

Editorial

“Tell me a joke, Alexa!”

Amazon Echo and Dash - a testimonial

Editorial

The NEW Supermarket

Introducing: How packaging-free supermarkets can make the world better and us happier.

Editorial

Milkshakes von Black Tap Burger & Beer sind kunterbunt und kitschig. Perfekt für Instagram.

A promising format for success

Instagram is no longer just one amongst many marketing tools.

Editorial

virtual reality

Not really true

Virtual and augmented reality make almost anything possible. And shopping more exciting again.

Editorial

Nowadays, it’s all about making fast deliveries

Editorial

Yes, we are open

...and have been for 100 years!

Editorial

Hurray, it`s Black Friday

Why Black Friday, Cyber Monday and other sales make the tills ring!

Editorial

Stone Age Man at the Supermarket

What research in evolutionary psychology can offer modern marketing

Editorial

“Hillary Clinton and I have both had better things to do than take selfies together.”

Editorial

An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

Editorial

The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

Editorial

Eine Kreuzung in einer Großstadt mit dem Blick auf einen Wolkenkratzer, denn Fassade mit großen gelebn Flächen und dem Snapchatlogo versehen ist

Oh, snap!

Why it makes sense for companies to be seen on Snapchat

Editorial

Norbert Gavran

digital communication at the POS

RADIO MAX CEO Norbert Gavran about digital storytelling.

Editorial

Vibrationen von Wasser

For affective messages

Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.

Editorial

Effective directions

Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.

Editorial

One for all

The Bellbox is a unit developed by RADIO MAX for use at the POS

Editorial

Biene auf Blüte

It’s a gift!

Win customers with free samples.

Editorial

An event every day

Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.

Editorial

Copyright Franklin Heijnen

Well-conceived is halfway sold

Two ways to rethink retail.

Editorial

Shopping carts photographed through a window

Mega, Hyper, Mini.

From shopping complex to mini-market. An inventory in all sizes.

Editorial

Photo of Influencer by Simon Harriyott

Positive influence

Influencer marketing as a cure for retail.

Editorial

A Thing of Possibility

From the Queue to the Internet of Things.

Editorial

Model wählt Farbe aus auf Touchscreen

Please don’t take it too personally

Personalisation in retail and the good, the bad, and the failed.

Editorial

Michel-Édouard Leclerc interviewed by radiomax

French Revolution

How the French retail chain Leclerc wants to reinvent itself.

Video

Christian Mikunda Portrait

“I have no fear of intimacy. With nothing and no one.“

Author Christian Mikunda on special stores.

Editorial

JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

Editorial

“Give people an olfactory home!“

One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.

Editorial

Person using a digital checkout on a touchscreen. MTA New York City Transit / Marc A. Hermann

Stores of the future

Why we will soon also be purchasing digitally at the POS.

Video

person cooking a meal

Latest delivery time

Subscription models save time - and in the best cases, money too.

Editorial

Brand-rich

Brand staging attracts attention. And emotions.

Editorial

Shelves with products in a Billa Corso in Vienna

Magical brands

Eight factors make your brand irresistible.

Editorial

Person testing lemons in a Billa Corso supermarket

Good business

From POS to POC: how to make customer loyalty work.

Editorial

Customers walking through Billa Corso, Vienna

Done right

Guided experiences help customers find their way.

Editorial

Fresh Baguettes in the bakery section of Billa Corso

A good nose

Here’s how scent marketing works.

Editorial

A question of price

Here’s why everyone uses price discrimination.

Editorial

Musician on stage, image by Michael Hemmingsson

Sounds authentic

Musicians as brand messengers.

Editorial

Kopfhöhrer hängen an einer Wand

Musical cash points

The right music sells more.

Editorial

MAXFIVE Fusion

The cocktail for all five senses.

Editorial