Radio BILLA (Austria)
MERKUR LIVE (Austria)
Radio BIPA (Austria)
PENNY FM (Italy)
Radio PENNY Live (Czech Republic)
BIG CITY LIVE (Austria)
We create Retail Experience
for 10 million people daily.
Food is the new pop
Three major hits will shape the year: hyperlocal, smart food and the objectification of food.
“We create the most successful acoustic and audio-visual shopping experiences at the POS. Analogue & digital”.
Have you heard of blockchains?
Blockchains have the potential to trigger a similar revolution to that of the internet at the start of the 90s.
Happy new year!
Our retail outlook.
As natural as it gets
This trend is set to have a significant impact on the food industry for some time to come: deprocessing.
After multi-channel and cross-channel, now it’s time for omnichannel
Nowadays, selling products on different channels, not just via a single one, is commonplace.
Have it your way
Mass customisation: tailored mass production – the be all and end all?
A question of staging
Globalisation + localisation = glocalisation
A brave new world: in the future only those prepared to speak the truth will be successful. Really?
It’s not an event without RADIO MAX
RADIO MAX as your official Wiesen-Fest radio station
Or why we really end up selecting that particular product.
When shopping becomes an experience
POS messages are digitally, visually and strategically designed for fast times.
Instagram. Facebook. YouTube. WhatsApp.
Where are your customers?
A vision of automated retail
Can you speak the language of digitalisation?
We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.
Here’s looking at you, kid
A look says more than a thousand words. No wonder, then, that everyone wants to try out emotional decoding.
“Tell me a joke, Alexa!”
Amazon Echo and Dash - a testimonial
Ciao, ahoj and salut from Vienna!
RADIO MAX creates the perfect atmosphere at PENNY’s foreign branches
The NEW Supermarket
Introducing: How packaging-free supermarkets can make the world better and us happier.
A promising format for success
Instagram is no longer just one amongst many marketing tools.
Not really true
Virtual and augmented reality make almost anything possible. And shopping more exciting again.
Nowadays, it’s all about making fast deliveries
Yes, we are open
...and have been for 100 years!
Hurray, it`s Black Friday
Why Black Friday, Cyber Monday and other sales make the tills ring!
Stone Age Man at the Supermarket
What research in evolutionary psychology can offer modern marketing
“Hillary Clinton and I have both had better things to do than take selfies together.”
An excuse for pointless purchases
Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there
The future of shopping
BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.
Why it makes sense for companies to be seen on Snapchat
digital communication at the POS
RADIO MAX CEO Norbert Gavran about digital storytelling.
BIG CITY LIVE: More than radio
Vienna tests digital radio. And RADIO MAX is in the mix.
For affective messages
Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.
Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.
Experience. Emotion. Success.
RADIOMAX looks at the world differently. Come share our view. Now.
One for all
The Bellbox is a unit developed by RADIO MAX for use at the POS
It’s a gift!
Win customers with free samples.
An event every day
Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.
Well-conceived is halfway sold
Two ways to rethink retail.
Mega, Hyper, Mini.
From shopping complex to mini-market. An inventory in all sizes.
Influencer marketing as a cure for retail.
A Thing of Possibility
From the Queue to the Internet of Things.
Please don’t take it too personally
Personalisation in retail and the good, the bad, and the failed.
How the French retail chain Leclerc wants to reinvent itself.
“I have no fear of intimacy. With nothing and no one.“
Author Christian Mikunda on special stores.
“It’s about design where one least expects it.“
The New York designer JP Williams on packaging.
“Give people an olfactory home!“
One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.
Stores of the future
Why we will soon also be purchasing digitally at the POS.
Latest delivery time
Subscription models save time - and in the best cases, money too.
Brand staging attracts attention. And emotions.
Eight factors make your brand irresistible.
From POS to POC: how to make customer loyalty work.
Guided experiences help customers find their way.
A good nose
Here’s how scent marketing works.
A question of price
Here’s why everyone uses price discrimination.
Musicians as brand messengers.
Musical cash points
The right music sells more.
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