Inhalt
Empty radiomax office in the morning

Not written in the stars

How to spot a fake review a – a quick guide.

Editorial

POS messages are digitally, visually and strategically designed for fast times.

Healthy Hedonism

the end of culinary asceticism

Editorial

La Nouvelle Cantine

the future of the staff canteen

Editorial

The demise of the side dish

Slowly but surely, humble vegetables are increasingly claiming pride of place on our menus.

Editorial

Like a phoenix from the ashes: the shopping centre of the future

Editorial

Talking ’bout a Generation

Editorial

“We create the most suc­cess­ful acoustic and audio-visual shop­ping expe­riences at the POS. Analogue & digital”.

Meet the Food

closing the gap between producer, product and consumer

Editorial

Breakfast-Hype

birth of the morning culinary scene

Editorial

Back to the human age

Human retail as the antithesis of increasing digitalisation

Editorial

Food is the new pop

Three major hits will shape the year: hyperlocal, smart food and the objectification of food.

Editorial

Have you heard of blockchains?

Blockchains have the potential to trigger a similar revolution to that of the internet at the start of the 90s.

Editorial

Our services:
A question of staging

Happy new year!

Our retail outlook.

Editorial

As natural as it gets

This trend is set to have a significant impact on the food industry for some time to come: deprocessing.

Editorial

After multi-channel and cross-channel, now it’s time for omnichannel

Nowadays, selling products on different channels, not just via a single one, is commonplace.

Editorial

Have it your way

Mass customisation: tailored mass production – the be all and end all?

Editorial

Globalisation + localisation = glocalisation

Editorial

Honestly now

A brave new world: in the future only those prepared to speak the truth will be successful. Really?

Editorial

RADIO MAX Wiesn

It’s not an event without RADIO MAX

RADIO MAX as your official Wiesen-Fest radio station

Editorial

Sensory Branding

Or why we really end up selecting that particular product.

Editorial

„Retail-tainment“

When shopping becomes an experience

Editorial

Instagram. Facebook. YouTube. WhatsApp.

Where are your customers?

Editorial

Retail robots

A vision of automated retail

Editorial

Can you speak the language of digitalisation?

We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.

Editorial

Here’s looking at you, kid

A look says more than a thousand words. No wonder, then, that everyone wants to try out emotional decoding.

Editorial

“Tell me a joke, Alexa!”

Amazon Echo and Dash - a testimonial

Editorial

The NEW Supermarket

Introducing: How packaging-free supermarkets can make the world better and us happier.

Editorial

Milkshakes von Black Tap Burger & Beer sind kunterbunt und kitschig. Perfekt für Instagram.

A promising format for success

Instagram is no longer just one amongst many marketing tools.

Editorial

virtual reality

Not really true

Virtual and augmented reality make almost anything possible. And shopping more exciting again.

Editorial

Nowadays, it’s all about making fast deliveries

Editorial

Yes, we are open

...and have been for 100 years!

Editorial

Hurray, it`s Black Friday

Why Black Friday, Cyber Monday and other sales make the tills ring!

Editorial

Stone Age Man at the Supermarket

What research in evolutionary psychology can offer modern marketing

Editorial

“Hillary Clinton and I have both had better things to do than take selfies together.”

Editorial

An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

Editorial

The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

Editorial

Eine Kreuzung in einer Großstadt mit dem Blick auf einen Wolkenkratzer, denn Fassade mit großen gelebn Flächen und dem Snapchatlogo versehen ist

Oh, snap!

Why it makes sense for companies to be seen on Snapchat

Editorial

Norbert Gavran

digital communication at the POS

RADIO MAX CEO Norbert Gavran about digital storytelling.

Editorial

Vibrationen von Wasser

For affective messages

Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.

Editorial

Effective directions

Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.

Editorial

Michael Tippl auf dem Kopf gestellt

Experience. Emotion. Success.

RADIOMAX looks at the world differently. Come share our view. Now.

Editorial

One for all

The Bellbox is a unit developed by RADIO MAX for use at the POS

Editorial

Biene auf Blüte

It’s a gift!

Win customers with free samples.

Editorial

An event every day

Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.

Editorial

Copyright Franklin Heijnen

Well-conceived is halfway sold

Two ways to rethink retail.

Editorial

Shopping carts photographed through a window

Mega, Hyper, Mini.

From shopping complex to mini-market. An inventory in all sizes.

Editorial

Photo of Influencer by Simon Harriyott

Positive influence

Influencer marketing as a cure for retail.

Editorial

A Thing of Possibility

From the Queue to the Internet of Things.

Editorial

Model wählt Farbe aus auf Touchscreen

Please don’t take it too personally

Personalisation in retail and the good, the bad, and the failed.

Editorial

Michel-Édouard Leclerc interviewed by radiomax

French Revolution

How the French retail chain Leclerc wants to reinvent itself.

Video

Christian Mikunda Portrait

“I have no fear of intimacy. With nothing and no one.“

Author Christian Mikunda on special stores.

Editorial

JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

Editorial

“Give people an olfactory home!“

One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.

Editorial

Person using a digital checkout on a touchscreen. MTA New York City Transit / Marc A. Hermann

Stores of the future

Why we will soon also be purchasing digitally at the POS.

Video

person cooking a meal

Latest delivery time

Subscription models save time - and in the best cases, money too.

Editorial

Brand-rich

Brand staging attracts attention. And emotions.

Editorial

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