While Austria is still preparing for its own Presidential elections, he has decided to fight for the White House. What role did social media play in the US election?
A big role. Social media has arrived.
Social media played a big role, particularly in the distribution of each party’s own, self-produced content. The costs for this were enormous: we had our own video team, a TV studio and our own newsroom. Every organisation, NGO and, of course, party, needs its own media production – this is the top discovery from this election. They can no longer rely on the media to produce news for them. They need to get their expertise in film, video, editing, text, graphics etc. from within their own teams.