Mr Nagele, BILLA is constantly offering its customers innovative options for shopping, and is especially focusing on the online area. Has that been your most significant innovation?
The past 10-15 years have seen it become standard in many areas of life to order over the internet and have the goods sent to your home.
The challenge in recent years has just been how to do that with food. It’s actually been the number 1 challenge.
There are chilled and frozen goods and especially very fresh goods, some of them only fresh for a day, which we can’t send by mail in a package. They represent very special challenges for food retailers.
I’m pleased and proud we are facing these challenges and have emerged as a pioneer in Austria. We are the first to supply a full range in all temperature zones to all addresses in Austria.
We are a true multi-channel supplier where our customers can decide whether they go to the shop or shop online – at the same price.