Music. “Cash desk 2 will be open in just one moment”. Music. Product advertisement. “Would the store manager please come to cash desk 3”. Music. It’s impossible to do without a well-made mix of radio programming and customised announcements, one that can be easily and very quickly operated, in today’s modern POS. But up until now, creating a smooth combination was not at all straight forward. Common systems have multiple components that need to be individually operated. Not only awkward to operate, but also sometime subject to error. As an observer and authority on POS’s, Radio Max has recognised the need for an improved device. It worked for eight months until it perfected its Bellbox, a completely unique device on the market. It’s an all-in-one unit for centrally controlling music and announcements throughout the branch store.