Inhalt

MERKUR LIVE
Austria

Pre-recorded

Listener Hotline

Facts

Broadcast start

October 1994

Stores

about 130

Portfolio Direction

Marlies Mayer

m.mayer@radiomax.at

Programme employee

moderators & editors

Music

Merkur live’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

MERKUR LIVE Morning Show - specially targeted at employees before opening time, pre-recorded editorially prepared MERKUR content, national and regional radio spots, acoustic MERKUR LIVE sound

Eva Mühlbacher

Moderation / Editorial

Chief Editor MERKURlive (AT)

Roman Dallamassl

Moderation / Editorial

Moderation / Editorial

RADIO BIPA
Austria

Pre-recorded

Facts

Broadcast start

April 1996

Stores

more than 600

Portfolio Direction

Florian Haas

f.haas@radiomax.at

Music

Radio BIPA’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

pre-recorded editorially prepared BIPA content, sales promoting offers, “well-being and beauty” elements, radio spots, acoustic Radio BIPA sound

Florian Haas

Chief Editor RADIO BIPA (AT)

RADIO BILLA
Austria

Live

Listener Hotline

Facts

Broadcast start

September 2006

Stores

more than 1000

Portfolio Direction

Katharina Horn

k.horn@radiomax.at

Programme employee

moderators & editors

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, Radio BILLA Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips: Freshly prepared for noon, hourly news and weather forecasts, national and regional radio spots, Acoustic radio Billa sound

Antonia Martinek

Moderation / Editorial

Martin Krejci

Moderation / Editorial

Martin Hammerl

Moderation / Editorial / News

Katharina Horn

Chief Editor RADIO BILLA (AT)

Anja Müller

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

PENNYLive
Austria

Live

Listener Hotline

Facts

Broadcast start

January 2009

Stores

about 290

Portfolio Direction

Lisa Baumgartner

l.baumgartner@radiomax.at

Programme employee

moderators & editors

Music

PENNYLive’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, The PENNY Live Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips: Freshly served at noon, Hourly news and weather forecasts, Radio spots, Acoustic PENNYlive sound

Lisa Baumgartner

Chief Editor PENNYlive (AT)

Stefano Laszlo

Moderation / Editorial

Moderation / Editorial

Claudia Warschilka

Moderation / Editorial

Editorial / News

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

PENNY FM
Italien

Live

Listener Hotline

Facts

Broadcast start

January 2011

Stores

about 350

Portfolio Direction

Giovanni Martines

g.martines@radiomax.at

Programme employee

moderators & editors

Music

Penny FM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, The PENNY FM Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic PENNY FM sound

Amato Marta

Moderation / Editorial

Roberta Ajello

Moderation / Editorial

Gilda Erika Di Spirito

Moderation / Editorial

Giovanni Martines

Chief Editor PENNY FM (IT)

Sascha Granato

Moderation / Editorial

Giuseppe Cogliandro

Moderation / Editorial

Dania Locatelli

Moderation / Editorial

Moderation / Editorial

PENNYlive
Germany

Live

Listener Hotline

Facts

Broadcast start

30.03.2015

Stores

about 2200

Portfolio Direction

Dominique Meinl-Platz

d.platz@radiomax.at

Programme employee

moderators & editors

Music

PENNYLive’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, The PENNY Live Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips: Delightfully through the afternoon, Hourly news and weather forecasts, Radio spots, Acoustic PENNYlive sound

Dominique Platz

Chief Editor PENNYlive (D)

Ronny Schwarz

Moderation / Editorial

Gernot Danowski

Moderation / Editorial / News

Anna-Luise Braune

Moderation / Editorial

Laura Hornung

Moderation / Editorial

Stefan Teuber

Moderation / Editorial / News

Laura Gassner

Moderation / Editorial

Moderation / Editorial

Daniel Schwingenheuer

Moderation / Editorial / News

Internship

RADIO PENNY Live
Czech Republic

Live

Listener Hotline

Facts

Broadcast start

18.02.2016

Stores

about 360

Portfolio Direction

Jana Bujňačková

j.bujnackova@radiomax.at

Programme employee

moderatoren & editors

Music

PENNYLive’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, RADIO PENNY LIVE Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic RADIO PENNY LIVE sound

Internship

Josef Kolar

Moderation / Editorial / News

Zaneta Filipkova

Moderation / Editorial / News

Chief Editor RADIO PENNY Live (CZ)

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

Moderation / Editorial / News

Matěj Motyčka

Moderation / Editorial / News

PENNY FM
Rumänien

Live

Facts

Broadcast start

January 2017

Stores

about 200

Programme employee

moderators & editors

Music

Penny FM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Live moderators during opening times, Noi inter noi: Morning Show - specially targeted at employees before opening time, editorially prepared content, sales promoting offers, ‘Gusto’ elements like recipes and meal tips, Hourly news and weather forecasts, Radio spots, Acoustic PENNY FM sound

Chief Editor PENNY FM (RO)

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Moderation / Editorial

Internship

Moderation / Editorial

RADIO REWE
Germany

Pre-recorded

Facts

Broadcast start

19.01.2015

Stores

about 3300

Portfolio Direction

Markus Bernard

m.bernard@radiomax.at

Programme employee

moderators & editors

Music

Radio Rewe’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Pre-recorded ratio content and offers for current pro­ducts (regional/national), Pre-recorded ratio content on special sales, Hourly news, Image contents on topics regarding sustainability, Promos for current offers and sales, Three different music programmes: “Soft Pop”, “Hits” and “Premium”, Acoustic REWE sound (jingles/drops), Radio spots

Markus Bernard

Chief Editor RADIO REWE (D)

Judith Lindebaum

Moderation / Editorial

Gabriele Stomprowski

Moderation / Editorial

RADIO LAGERHAUS
Austria

Pre-recorded

Facts

Broadcast start

1.1.2016

Stores

about 100

Portfolio Direction

Sarah Virk

s.virk@radiomax.at

Programme employee

1 editor

Music

Radio Lagerhaus’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Pre-recorded ratio content and offers for current products and events, Promos for current offers, sales, Hourly announcements of current time, Radio spots, Acoustic Lagerhaus sound (jingles, drops)

Sarah Virk

Chief Editor RADIO LAGERHAUS (AT)

RADIO ADEG
Austria

Music & Commercials

Facts

Broadcast start

January 2014

Stores

about 300

Contact

l.papst@radiomax.at

Music

Radio ADEG’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Early broadcast: Music wishes for employees, Hourly announcements of current time, Promos for current offers, sales, Radio spots, Acoustic Radio ADEG sound (jingle, drops)

BILLA CZECH REPUBLIC
Czech Republic

Music & Commercials

Facts

Broadcast start

January 2001

Stores

more than 200

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA SLOVAKIA
Slowakei

Music & Commercials

Facts

Broadcast start

January 2001

Stores

more than 120

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA BULGARIA
Bulgarien

Music & Commercials

Facts

Broadcast start

January 2001

Stores

more than 80

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA UKRAINE
Ukraine

Music & Commercials

Facts

Broadcast start

January 2001

Stores

about 30

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

BILLA RUSSIA
Russland

Music & Commercials

Facts

Broadcast start

January 2014

Stores

about 90

Contact

l.papst@radiomax.at

Music

Radio Billa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

national and regional radio spots

BILLA CORSO
Austria

Music Only

Facts

Broadcast start

November 2011

Stores

5

Contact

l.papst@radiomax.at

Music

Radio Billa Corso’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

RAUCH JUICE BAR
Austria

Music Only

Facts

Broadcast start

February 2013

Stores

3

Contact

l.papst@radiomax.at

Music

Rauch Juice Bar’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

RADIO BIPA
Kroatien

Music & Commercials

Facts

Broadcast start

January 2012

Stores

about 60

Contact

l.papst@radiomax.at

Music

Radio Bipa’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio spots

MERKUR HOHER MARKT
Austria

Music Only

Facts

Broadcast start

October 2012

Stores

1

Contact

l.papst@radiomax.at

Music

Radio Merkur Hoher Markt’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

ANKER
Austria

Music & Commercials

Facts

Broadcast start

November 2012

Stores

about 10

Contact

l.papst@radiomax.at

Music

Radio Anker’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Anker’s in-house promotions

McARTHUR GLEN DESIGNER OUTLET SALZBURG
Austria

Music & Commercials

Facts

Broadcast start

December 2013

Stores

1 location (approx. 100 stores)

Contact

l.papst@radiomax.at

Music

Mc Arthur Glen Designer Outlet Salzburg’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Centre info in German/English, Promos for current offers, Acoustic MAG sound

RADIO AGM
Austria

Music & Commercials

Facts

Broadcast start

20 October 2014

Stores

13

Contact

l.papst@radiomax.at

Music

Radio AGM’s playlist is unmistakably good. Individually geared to the brand and target group, it gives the retailer a unique sound. Hand-picked songs that keep shoppers lingering just a little longer.

Programme content

Radio AGM jingles, Market references

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