Inhalt
Michel-Édouard Leclerc interviewed by radiomax

French Revolution

04. July 2016, Video

How the French retail chain Leclerc wants to reinvent itself.

Thema:

Leclerc
Video

Founded in 1949, the French retail chain Leclerc doesn’t want to rest on its laurels – the current president, Michel-Édouard Leclerc, son of the founder, is thinking far ahead. He is currently involved in the future of retail, which needs varying concepts for its varying target groups, as he puts it. In addition, supermarkets need to become a market of enjoyment, completely networked and with flexible presentations for products.
To see in the video:
Michel-Édouard Leclerc, President of Leclerc
Video production: RADIO MAX – Martin Jeschke, Head of Max Event
(complete package: concept, interviews, filming of mood images, post production)

Similar Articles

The NEW Supermarket

Introducing: How packaging-free supermarkets can make the world better and us happier.

Editorial

JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

Editorial

An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

Editorial

Model wählt Farbe aus auf Touchscreen

Please don’t take it too personally

Personalisation in retail and the good, the bad, and the failed.

Editorial