POS messages are digitally, visually and strategically designed for fast times.
Digital content is visual storytelling for brands and companies who want to create growth by broadcasting information at selected moments, and who also understand how good entertainment functions.
Text, image, audio, graphics, animation - digital content can be shared in seconds and therefore acts like radar for current needs and trends. Data become strategies, analysed interests become smart offers.
A POS is more than just a physical place. It describes a moment in which most digital messages flow into one concrete purchase. Digitally charging products with meaning allows many sales channels to intertwine with each other in a timely way.