Radio BILLA (Austria)
MERKUR LIVE (Austria)
Radio BIPA (Austria)
PENNY FM (Italy)
Radio PENNY Live (Czech Republic)
BIG CITY LIVE (Austria)
We create Retail Experience
for 9 million people daily.
A promising format for success
A question of staging
Not really true
Nowadays, it’s all about making fast deliveries
Yes, we are open
100 Years of the supermarket
Hurray, it`s Black Friday
Why Black Friday, Cyber Monday and other sales make the tills ring!
Stone Age Man at the Supermarket
What research in evolutionary psychology can offer modern marketing
POS messages are digitally, visually and strategically designed for fast times.
“Hillary Clinton and I have both had better things to do than take selfies together.”
Why society needs more media competence and the role this plays in election campaigns.
an excuse for pointless purchases
Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there
The future of shopping
BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.
Why it makes sense for companies to be seen on Snapchat
It’s not an event without RADIO MAX
It’s not an event without RADIO MAX:
RADIO MAX as your official Wiesen-Fest radio station
“We create the most successful acoustic and audio-visual shopping experiences at the POS. Analogue & digital”.
digital communication at the POS
RADIO MAX CEO Norbert Gavran about digital storytelling.
BIG CITY LIVE: More than radio
Vienna tests digital radio. And RADIO MAX is in the mix.
For affective messages
Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.
Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.
Experience. Emotion. Success.
RADIOMAX looks at the world differently. Come share our view. Now.
One for all
The Bellbox is a unit developed by Radio Max for use at the POS
It’s a gift!
Win customers with free samples.
An event every day
Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.
Well-conceived is halfway sold
Two ways to rethink retail.
Mega, Hyper, Mini.
From shopping complex to mini-market. An inventory in all sizes.
Influencer marketing as a cure for retail.
A Thing of Possibility
From the Queue to the Internet of Things.
Please don’t take it too personally
Personalisation in retail and the good, the bad, and the failed.
How the French retail chain Leclerc wants to reinvent itself.
“I have no fear of intimacy. With nothing and no one.“
Author Christian Mikunda on special stores.
“It’s about design where one least expects it.“
The New York designer JP Williams on packaging.
“Give people an olfactory home!“
One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.
Stores of the future
Why we will soon also be purchasing digitally at the POS.
Latest delivery time
Subscription models save time - and in the best cases, money too.
Brand staging attracts attention. And emotions.
Eight factors make your brand irresistible.
From POS to POC: how to make customer loyalty work.
Guided experiences help customers find their way.
A good nose
Here’s how scent marketing works.
A question of price
Here’s why everyone uses price discrimination.
Musicians as brand messengers.
Musical cash points
The right music sells more.
One click ahead
Media content is already available in digital form at BIPA.