Inhalt
Empty radiomax office in the morning
Milkshakes von Black Tap Burger & Beer sind kunterbunt und kitschig. Perfekt für Instagram.

A promising format for success

Editorial

Our services:
A question of staging

virtual reality

Not really true

Editorial

Nowadays, it’s all about making fast deliveries

Editorial

Yes, we are open

100 Years of the supermarket

Editorial

Hurray, it`s Black Friday

Why Black Friday, Cyber Monday and other sales make the tills ring!

Editorial

Stone Age Man at the Supermarket

What research in evolutionary psychology can offer modern marketing

Editorial

POS messages are digitally, visually and strategically designed for fast times.

“Hillary Clinton and I have both had better things to do than take selfies together.”

Why society needs more media competence and the role this plays in election campaigns.


Editorial

an excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

Editorial

The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

Editorial

Eine Kreuzung in einer Großstadt mit dem Blick auf einen Wolkenkratzer, denn Fassade mit großen gelebn Flächen und dem Snapchatlogo versehen ist

Oh, snap!

Why it makes sense for companies to be seen on Snapchat

Editorial

RADIO MAX Wiesn

It’s not an event without RADIO MAX

It’s not an event without RADIO MAX:
RADIO MAX as your official Wiesen-Fest radio station

Editorial

“We create the most suc­cess­ful acoustic and audio-visual shop­ping expe­riences at the POS. Analogue & digital”.

Norbert Gavran

digital communication at the POS

RADIO MAX CEO Norbert Gavran about digital storytelling.

Editorial

Wiener Riesenrad in Lila-Schattierungen

BIG CITY LIVE: More than radio

Vienna tests digital radio. And RADIO MAX is in the mix.

Editorial

Vibrationen von Wasser

For affective messages

Every business has its own unique identity and language. RADIO MAX gives you the right voice for it.

Editorial

Effective directions

Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.

Editorial

Michael Tippl auf dem Kopf gestellt

Experience. Emotion. Success.

RADIOMAX looks at the world differently. Come share our view. Now.

Editorial

viele bunte Knöpfe

One for all

The Bellbox is a unit developed by Radio Max for use at the POS

Editorial

Biene auf Blüte

It’s a gift!

Win customers with free samples.

Editorial

An event every day

Martin Jeschke, head of the RADIO MAX Event Team, produces entertaining events.

Editorial

Copyright Franklin Heijnen

Well-conceived is halfway sold

Two ways to rethink retail.

Editorial

Shopping carts photographed through a window

Mega, Hyper, Mini.

From shopping complex to mini-market. An inventory in all sizes.

Editorial

Photo of Influencer by Simon Harriyott

Positive influence

Influencer marketing as a cure for retail.

Editorial

A Thing of Possibility

From the Queue to the Internet of Things.

Editorial

Model wählt Farbe aus auf Touchscreen

Please don’t take it too personally

Personalisation in retail and the good, the bad, and the failed.

Editorial

Michel-Édouard Leclerc interviewed by radiomax

French Revolution

How the French retail chain Leclerc wants to reinvent itself.

Video

Christian Mikunda Portrait

“I have no fear of intimacy. With nothing and no one.“

Author Christian Mikunda on special stores.

Editorial

JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

Editorial

“Give people an olfactory home!“

One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.

Editorial

Person using a digital checkout on a touchscreen. MTA New York City Transit / Marc A. Hermann

Stores of the future

Why we will soon also be purchasing digitally at the POS.

Video

person cooking a meal

Latest delivery time

Subscription models save time - and in the best cases, money too.

Editorial

Brand-rich

Brand staging attracts attention. And emotions.

Editorial

Shelves with products in a Billa Corso in Vienna

Magical brands

Eight factors make your brand irresistible.

Editorial

Person testing lemons in a Billa Corso supermarket

Good business

From POS to POC: how to make customer loyalty work.

Editorial

Customers walking through Billa Corso, Vienna

Done right

Guided experiences help customers find their way.

Editorial

Fresh Baguettes in the bakery section of Billa Corso

A good nose

Here’s how scent marketing works.

Editorial

A question of price

Here’s why everyone uses price discrimination.

Editorial

Musician on stage, image by Michael Hemmingsson

Sounds authentic

Musicians as brand messengers.

Editorial

Musical cash points

The right music sells more.

Editorial

BIPA Aktionsprodukte

One click ahead

Media content is already available in digital form at BIPA.

Video